Media Training FAQ's

MEDIA TRAINING FAQ’s:

WHO IS THIS TRAINING FOR?

This training is for ANYONE who wants to get more visible in the media, and can apply to anyone in pretty much any industry. This is especially tailored for those that may struggle in putting themselves out there (for a multitude of reasons) and specifically helps to establish concrete strategies of what to do, how to do it, and what to expect within the process.

WHAT WILL I LEARN?

This masterclass will help you set the foundation for how you approach the media (in your thoughts, mindset, and attitudes), help you feel confident in putting yourself out there for both existing media opportunities and for those that you are want to create, identify concrete ways you can GET VISIBLE in the media TODAY (you can literally get started as soon as the training is complete!), give examples on what you can say if you spot an existing opportunity, explore what you can do to pitch an idea and help you be intentional in how you might go about this process, and finally give you resources for helping track, follow up with, and expand on media opportunities.

WHAT DOES GETTING INTO THE MEDIA MEAN?

Getting into the media is unique and individualized depending on a person’s goals.  This can include everything from being quoted in a national media outlet to being on your local news to writing your own article to pitching a book idea to a publisher!  There is no linear process for getting into the media (e.g., you start at Point A and try to get to Point B), rather, it is personal for everyone, which is kind of the exciting part about it!!!  Literally if you can dream it, you can become it!!!

WHAT IF AM NOT SUCCESSFUL AFTER THIS TRAINING?

As you will learn throughout the masterclass training, our ability to PIVOT is extremely important.  We need to put on an ‘information-gathering’ hat when we are interacting with the media and learn as we go.  That is, if something is not working the first time, we may need to be creative in how we go about this process a second time!  There is no ‘right or wrong’ about this process, but it is a PROCESS and even if we are urgent for outcomes (e.g., being in the media!!!), we need to learn, be patient, be consistent, and be persistent in our efforts.  Thus, I am FULLY CONFIDENT that if you practice the strategies I have discussed in the training, you WILL be successful in getting more visible in the way you imagine yourself to be!  And if you are not successfully in the media after 60 days of practicing, tracking, and reaching out/responding to media opportunities (will need to show evidence of what you have done and what has happened), I would be happy to arrange a free 60-minute session with you to further help you out!!!  I have not been taken up on this offer yet, but I am happy to offer it as I feel EXTREMELY confident about what you will learn and can apply from the training!

WHAT IF I AM NOT CONFIDENT IN BEING ON CAMERA?

I have received this question before, and have a few thoughts about it.  First, getting into the media does not mean you have to be comfortable on camera (in fact, you are not alone in this if you do experience this!!!).  Getting into the media can look different for every person, so even getting quoted in an article can be a great way to be seen and share about your expertise in a very ‘low-threat’ (e.g., you don’t need to talk in front of a camera!) way!  Second, there are some strategies you can practice if you do need to be on camera.  Deep breathing techniques, visualization, and your ability to focus are all factors that can influence how you perform in front of the camera, and are skills that you can learn and practice!  I would be happy to chat further about this if you need support in this area!

WHAT IF I HAVE MORE QUESTIONS ABOUT THE TRAINING?

Feel free to reach out to me at Ariane.Machin@gmail.com and include in your subject line:  Media Training Question, or fill out the contact form on our website!